Why do we buy Gold during Diwali?

Diwali is the biggest and the most-awaited of all the festivals in India. It’s not just a festival of lights but also a festival of carefree indulgence. The mood of the nation turns festive and this lucrative market is captured by every brands with wide array of discounts, offers, new launches, etc. Everyone is on a spending spree to gift their loved ones and indulge in various pleasures like sweets, shopping, socialising, gifting, and most of all – buying gold. Although, unlike other states in South India, God’s own country as Kerala is famously own do not celebrate Diwali festival…

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